This is an archive of a past election.
See http://www.smartvoter.org/ca/la/ for current information.
Los Angeles County, CA March 3, 2015 Election
Smart Voter

Survey for Daily News

By Sheila Irani

Candidate for Council Member; City of Los Angeles; District 4

This information is provided by the candidate
Candidate statement
Daily News Survey Sheila Irani + Candidate, LA CITY COUNCIL, District 4

Questions, followed by answers.

  • Some basics: What was your birth date and place? Where do you reside, and how long have you lived in the area you seek to represent? What is your occupation?

Birthday: July 17, 1962 Place of Birth: Good Samaritan Hospital, Los Angeles, CA, raised in Nichols Canyon area of Los Angeles, residing in Lake Hollywood Estates since Dec. 1997. CD4 Lifer!

Occupation: Entrepreneur, Philanthropist, Community Leader President, Legacy Industrial LLC (real estate asset management firm);

Principal, Pathways Strategic Communications, (national, award winning, transportation planning and marketing firm contractor to regional government agencies) 1995 - Present;

Founder, Women & Words,a literary conference highlighting women authors, benefiting service agencies for high risk youth and battered women since 2004 attracting about 250 attendees annually.

Chair, CHAMPION Fund, Children's Hospital LA, Division of Adolescent Medicine (resigned for campaign duties)

Native CD4 resident, former Director of Special Projects for Councilman Tom LaBonge (2011-2013), small business owner of 20 years, community leader as HOA President for Lake Hollywood for 5 years and currently Outreach Chair for Hollywood United Neighborhood Council.

I love this City that I was born, raised and educated in. I began my life in community service as a junior at Immaculate Heart High School interning for Councilmember Peggy Stevenson and have been committed to public service since. I have a passion for solving problems using my background in business, and urban economics and my drive to serve, especially those who are not as blessed as I have been.

I think of myself as a moderate. I am a registered Democrat, but much of my concerns and solutions would make me fiscally conservative.

Political heroes starts with Senator Dianne Feinstein for her ability to negotiate across the aisle, work on gun control, trade negotiations with China; Governor Gina Raimondo of Rhode Island + progressive Democrat, quintessential leader with an enviable educational pedigree and background in finance who got valuable pension reforms passed; 5 term Boston Mayor Thomas Menino - his love for Boston and its citizens was palpable and motivated his every action. Truly his philosophy was back to basics and give the people something for their tax dollars; Governor Jerry Brown + straight talking, hard working, self actualized leader who learned from his mistakes and focused on solving the tough problems with tough solutions and has shown fiscal constraint for a secure future for Californians.

  • Tell us about your qualifications. What in your education, professional experience, community involvement or record in public office makes you the right person for this job?

Education: Chancellor's Scholar, UCLA, BA in Economics, BA in Psychology, 1984 Price Entrepreneurial Winner, UCLA, MBA, Organization and Strategic studies, 1987 Completed one year in PhD program in Economics, UCLA (specializing in Urban Economics) Various post grad classes at UCLA extension, including Systems Engineering to study Trash to Energy technologies, water management policies.

For about the past 7 years I have slowly been transferring my client business at Pathways to staff and friendly competitors to focus on public service and volunteerism. I currently earn most of my income from rent from a host of commercial, agricultural ( I have an Avocado grove in SD County), and residential real estate that I either own outright, with my brother in Legacy Industrial LLC or as a limited partner. I trade stocks and invest in municipal bonds and have no debt to my name outside of a lease with US BANK for my 2014 Chevy Volt. I am an environmentalist who has created a home that hasn't had a lawn for 10 years, have solar panels for domestic water and to heat my pool, and have recently closed on a lease agreement for 44 solar electric panels. I actively keep in shape by biking and walking whenever possible, use transit whenever I travel, and have promoted alternative modes to driving alone for 20 years through my contract work in St. Louis, Washington DC, Atlanta, Denver and Southern California.

I worked with the Councilman as a Field Deputy and Director of Special Projects (2011 to 2013) to complete the infrastructure projects that were languishing in the District without a project manager to work on securing funding, plans and construction. These projects include North Atwater ped/equestrian/bike Bridge, LA River 5K for river cleanup, Old Zoo Amphitheater, various ball fields at Pan Pacific and Crystal Springs, pavillion at Robert Burns Park, LAFD Station 82's opening, Smart Moves grant for Charles Kim Elementary, new equipment for Vine Street Elementary for their community park program, and about 40 other projects.

What are the particular challenges in your district?

  • Congestion on many streets from lack of congestion mitigation planning, and rampant development adding hundreds of new commuters especially in Hollywood and Sherman Oaks.
  • Number of unchecked tourism congesting the hills and endangering residents' lives which requires more enforcement or an alternative location for them to photograph the Hollywood Sign
  • Battle in Griffith Park between those wanting passive recreation and others wanting more active recreation.
  • Raising awareness of water conservation and need for better grey water policy by DWP
  • Lack of connectivity to transit lines (bus and rail) for most of the residents in CD4
  • Competition for park use and lack of parking at most of the parks in CD4, and lack of Park Ranger enforcement and RAP maintenance at many parks
  • Street repairs especially in older areas + Hancock Park, Windsor Square, Larchmont, Hollywood Hills, Los Feliz, Toluca Lake
  • The amount of litter and lack of street sweeping making LA look like a third world country
  • Sidewalks on La Brea, Western, Larchmont and Los Feliz that are being torn up by overgrown Ficus trees causing trip and fall liability for the City and property owners
  • Increase in property theft especially in Hancock Park and surrounding areas

Overall, I hear about the frustration over hearing there is no money to fix the basic problems of tree pruning, sidewalk rehab and street repaving, when our sales, property, utility taxes and gross receipts taxes are so high. People want their leaders to manage their tax dollars with an eye for providing services and the need for more transparency.

  • Which issues and objectives would top your priorities if you're elected?

1. Congestion mitigation - work with MTA to create better connectivity between commuters and rail stations and bus stops utilizing smart phone technology to reserve shuttles that will do group pickups/dropoffs in neighborhoods and connect to local stops. The cost is less than creating the thousands of parking spaces needed at transit stations, creates jobs for van drivers, uses existing "Uber" style algorithms that can be effectuated quickly and inexpensively and the funding can come from Measure R.
2. Change the way gas tax is calculated so that vehicles that use the roads but don't buy gas contribute to the costs of street paving
3. Water Conservation - Water, liquid gold, is essential to growth and life in LA and we don't have enough to go around. A more comprehensive grey water policy for landscape use on commercial and residential property with greater investment by DWP needs to be a mandate. The alternative of developing desalinization plants is more costly.
4. Bigger is not Better - Large Scale Development needs to internalize the costs they are pushing on neighborhoods in terms of congestion and parking shortages by developing trip reduction plans that have elements proven to reduce congestion. Scaling back projects so that they are appropriate for the available infrastructure capacity is essential due to the rapid deterioration of our infrastructure since most of it is at the end of its useful life.
5. Review the City's assets and monetize some of them to improve the city's revenue stream, e.g. limited nights per year of lighting the Hollywood sign sold for hundreds of thousands, trash can ads at transit stops to ad recycling bins there, park field adoption, etc.
6. Work on pension reform, ask for increases in employees' portion of benefit costs, cap salaries, forego increases in pay till deficit is conquered, adopt a live within our means charter.
7. Develop a profitable visitor center in Hollywood to benefit from the increase in tourism, promoting a viewer platform to photograph the Hollywood sign and create revenues for the City.
8. Double the maintenance crew for CD4 from two to four members, have five field deputies with mobile office technology, stop funding for field offices since the field deputies will meet with constituents daily while reducing other positions in the upper tier to save money that can be directed to more projects. Hire only personnel with maturity and experience in customer service preferably from the private sector.
9. Review ways of reducing gross receipts tax and in turn increasing hotel bed tax, car rental tax, etc to make it revenue neutral. Tax moratorium on new businesses locating in Los Angeles with 20 or more employees.
10. Work with LAUSD to open up more of their playgrounds to surrounding residents after hours and on weekends, managed by LAUSD Beyond the Bell and paid for by the City. This is a much more effective way of providing parks to inner city locations where creating a new park would be far more expensive. Work on changes with Prop K and Quimby rules to pay for this, and maintenance costs for our parks.
11. Encourage more development of affordable housing through tax credits.

  • Give us one campaign promise that you don't think your opponents would make.

I am committed to reducing my salary by $50,000 and placing it in a CD4 discretionary account for mini community grants, that will cover up to 50% funding for high impact projects.

  • Who urged you to run? Who is endorsing you? Who is a typical supporter? This has been in the back of my mind since the age of 15, after working for Councilmember Peggy Stevenson in high school. I made my goal to run clear to Councilmember LaBonge. After one day as a volunteer to help him with transportation issues in CD4, he asked if would work for him full time. The challenges were great but the opportunity to serve allowed me to see if I had what it takes to work in the public sector. During the two years I served the Councilman, I lost my mother to colon cancer but before she died I took her to City Council chambers to be honored on a Friday session with Tom presiding and she couldn't have been prouder. She thought I would make a great Councilmember as I have chosen to serve as a leader in most every organization I have been associated with + from my HOA, Neighborhood Council, high school and elementary school, even my sorority. My grandfather was a member of Iranian's parliament and fought for women's right to vote; my father was an Iranian community leader who helped get Mohammad Mosaddegh elected in the 50s, the first democratically elected leader in the Middle East. Dinner table conversations from grade school on included topics from watching the evening news with Walter Cronkite to reading Newsweek with my dad.

Politics is a part of my DNA. The grass roots politics of City Council where I can affect positive change for the daily lives of Angelenos motivates my bid to seek this office.

Next Page: Position Paper 2

Candidate Page || Feedback to Candidate || This Contest
March 2015 Home (Ballot Lookup) || About Smart Voter


ca/la Created from information supplied by the candidate: January 8, 2015 19:27
Smart Voter <http://www.smartvoter.org/>
Copyright © League of Women Voters of California Education Fund.
The League of Women Voters neither supports nor opposes candidates for public office or political parties.