This is an archive of a past election.|
See http://www.smartvoter.org/ca/scz/ for current information.
Proposal to Raise Transit Occupancy Tax
City of Capitola
Ordinance - Majority Approval Required
Fail: 872 / 45.23% Yes votes ...... 1,056 / 54.77% No votes
Index of all Measures
|Results as of November 5 12:22am, 100.00%% of Precincts Reporting (9/9)|
|Information shown below: Impartial Analysis | Arguments | Full Text|
Shall the City of Capitola adopt an ordinance amending Section 3.32.030 of the Municipal Code raising the transient occupancy tax rate from 10% to 11%
This ballot measure has been placed on the ballot by the Capitola City Council.
s/ John G. Barisone City Attorney
News and Analysis|
|Arguments For Measure M||Arguments Against Measure M|
|The City of Capitola welcomes hundreds of thousands of tourists annually to its Village, beaches, parks, and other visitor-serving amenities. As a beach community endowed with the scenic beauty of Monterey Bay and a desirable year-around climate, Capitola embraces its identity as a vacation destination and continually invests its limited resources to improve and maintain visitor-serving attractions.
Nearly every city and county in California imposes a Transient Occupancy Tax (TOT) paid by hotel guests to help support the services that make their visits enjoyable and memorable. As a popular seaside destination, tourism places an especially heavy burden on Capitola's infrastructure and services, including police, parking facilities, parks, and maintenance of our beach, wharf, sidewalks, and streets.
A YES vote on Measure M would increase the TOT from 10% to 11% to provide needed revenue for Capitola to continue to provide high quality services to its visitors while balancing competing priorities for public safety, infrastructure improvements, parks and recreation, and community services + without raising taxes on Capitola residents.
A YES vote on Measure M would align Capitola's TOT with its immediate neighbors - the City of Santa Cruz and the County of Santa Cruz, which both charge an 11% TOT.
The modest 1% TOT increase would add less than $2 to the average daily hotel bill, while providing approximately $125,000 of additional annual revenue.
Capitola is an extraordinary place to live and visit. A YES vote on this measure will help Capitola maintain its high quality of life for residents while also providing first class visitor-serving amenities and attractions.
s/ Christine McBroom City Treasurer
Please......VOTE NO on MEASURE M
s/ Carin Hanna
VOTE NO on MEASURE M
City of Capitola residents and visitors are rapidly becoming among the most highly taxed in the State of California. Hardly an election has passed in recent memory without being asked to pay another new Tax.
Capitola City Council Member Stephanie Harlan agrees: "Give voters a rest. We can't make a compelling argument to the voters now about the need."
In the prior General Election, Capitola voters narrowly passed Measure O: The City's permanent & largest Sales Tax increase. Promises were made about the specific need for better roads and increased reserves. Yet appointed City Bureaucrats are now asking for more Tax Monies for inadequate reserves! Has there been time? How about first fixing-up all of those promised road improvements?
VOTE NO on MEASURE M
Measure M is a permanent 10% Tax increase and split the City Council 3-2, with even Mayor Storey opposing it. The three members who voted for it couldn't agree how it should be spent. All we do know is that it would go into the General Fund from where salaries are paid. No wonder voters say, "This is just pure greed and not an important need."
VOTE NO on MEASURE M
Measure would affect far more than tourists. Capitola is a value-oriented family destination. Raising the cost to stay here will affect the enjoyment of visiting families by taking away money they could spend on activities and enjoyment. This proposed 10% tax increase also would hurt many local businesses and the local employees where these visitors stay, dine and shop.
Let's keep Capitola a fantastic place to live, work & visit for everyone.
s/ Ted Burke
The Wharf needs significant investment and improvements. The jetties which retain Capitola's beaches are in disrepair. Improvements and expansion of Capitola's parking supply are needed to accommodate hundreds of thousands of annual visitors. Additional park space and recreational amenities are needed to improve residents' quality of life and the visitor experience. Measure M revenue will accelerate the City's efforts to fulfill these critical needs.
DON'T BELIEVE THE HYPERBOLE OFFERED BY OPPONENTS!
Measure M was placed on the ballot following an advertised public hearing by your elected officials. There were no closed door deals made by unelected bureaucrats. Measure M would not fund increased staff salaries.
Opponents want you to believe a $2/day increase in hotel rates would drive visitors away from Capitola, but offer no evidence to support this illogical claim. To the contrary, Measure M would help Capitola continue to provide facilities and services necessary to maintain its standing as a premier beach destination.
In 2012, the City and County of Santa Cruz both proposed measures to increase their TOT to 11%. OPPONENTS OF MEASURE M DID NOT OPPOSE THESE IDENTICAL MEASURES.
A YES vote on Measure M is an easy choice. It provides much needed revenue + WITHOUT INCREASING TAXES ON CAPITOLA RESIDENTS.
s/ Christine McBroom
|Full Text of Measure M|
|To read the full text of this measure, please visit the following page from the County Elections Office: http://www.votescount.com/nov14/meam.pdf|