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Smart Voter
Riverside County, CA November 4, 2014 Election
Measure O
Vital Services
City of Indio

Transient Occupancy Tax - Majority Approval Required

Pass: 9,157 / 79.49% Yes votes ...... 2,363 / 20.51% No votes

See Also: Index of all Measures

Results as of November 21 7:51am, 100.00%% of Precincts Reporting (22/22)
Information shown below: Impartial Analysis | Arguments |

To maintain community safety/quality neighborhoods by retaining police, firefighters and paramedics; replacing outdated fire trucks/ambulances; and maintaining 9-1-1 emergency response times, youth/senior services, parks and other general city services shall an ordinance be adopted updating Indio's existing transient occupancy tax, paid only by overnight hotel/lodging guests, be set at a uniform thirteen percent for all hotels (including campgrounds/vehicle parks), with annual independent audits?

Impartial Analysis from City Attorney
The City of Indio's current transient occupancy tax (TOT) is I0% of the room charge that hotel and lodging facilities impose on their transients (guests) and has been in effect since April 1, 1989. TOT is paid by persons staying at such facilities for a period of thirty (30) days or less and is not paid by property owners.

Measure "O" will increase the TOT from 10% to 13% for hotel and lodging facilities with less than 50 rooms and on occupancies in any campground or recreational vehicle park. Transients in hotel and lodging facilities with 50 rooms or more already pay a 13% "surcharge" made up of 10% TOT, a 2% assessment levied by a multi-jurisdictional Tourism Business improvement District, and a 1% assessment levied by a multi-jurisdictional Tourism Marketing District. Measure "O" will provide uniformity of among hotel and lodging facilities regardless of the number of rooms by ensuring that transients will pay either 13% in TOT or 10% in TOT plus 3% in assessments. If the City ceases participating in either the improvement or marketing district, then the TOT collected by lodging facilities with 50 or more rooms will increase in accordance with the reduction in assessments collected. Measure "O" also clarifies the definition of hotels to include campgrounds and provides a definition of campgrounds.

lf Measure "O" is approved, persons staying at hotels and lodging facilities regardless of the number of rooms, including campgrounds or recreational vehicle parks would pay $13.00 in surcharges for each $100 of the room charge per day (either $13.00 in TOT or $10.00 in TOT and $3.00 assessment).

Revenue generated by the TOT will continue to be deposited into the City's General Fund and may be used to continue to fund general City services such as police, firefighters, paramedics, senior and youth services and parks. If Measure "O" is approved, it is estimated that TOT revenue will increase by approximately $514,656 per fiscal year.

On July 16,2014, the City Council unanimously approved Resolution No. 9725 to place this Measure on the ballot.

A "Yes" vote on Measure "O" is a vote in favor of increasing the TOT from 10% to 13% and will result in uniformity among all hotel and lodging facilities regardless of the number of rooms, including campgrounds and recreational vehicles.
A "No" vote on Measure "O" is a vote to maintain the TOT at the existing rate of 10% for hotel and lodging facilities including campgrounds and recreational vehicle parks except those persons staying at hotel and lodging facilities with 50 or more rooms, will continue to pay 10% in TOT and 3% in assessments.
This Measure "O" will be adopted if it is approved by a majority of the voters voting on this Measure.

By: Roxanne Diaz
City Attorney

The above statement is an impartial analysis of Measure "O". if you desire a copy of the measure, please call the elections official's office at (760) 391- 4000 and a copy will be mailed at no cost to you.

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Arguments For Measure O Arguments Against Measure O
Vote YES on "O"! Maintain and protect Indio's essential City services without raising homeowners' taxes.

Measure "O" is NOT a tax on homes or property. For years, hotel or lodging guests in Indio have paid a "transient occupancy tax" on hotel rooms. This type of tax is only paid by hotel or lodging guests, nearly all of whom are visitors or travelers stopping in Indio to shop or attend our events. Other Indio residents and property owners are NOT taxed.

YES on "O" simply continues and updates an existing, reliable funding source that supports essential City services we all rely on, without raising taxes on your personal property or home.

  • YES on "O" maintains rapid 9-1-1 emergency response times and funding for police officers, firefighters, and paramedics.
  • YES on "O" maintains funding for emergency reserves, so our City can respond effectively to a major crisis, like an earthquake.
  • YES on "O" helps increase police patrols in our neighborhoods, parks and local schools and continues anti-gang and drug enforcement programs.
  • YES on "O" maintains funding for youth and senior services, park improvements, street maintenance and pothole repair.

YES on "O" ensures that hotel guests and visitors to Indio pay their fair share for our services. By law, Measure "O" provides local funding that cannot be taken by Sacramento, ensuring Local Control. Sacramento politicians can't touch this money!

Measure "O" funding would be subject to annual independent financial audits to ensure that all voter-approved funds are spent appropriately.

YES on "O" simply updates an already-existing hotel tax that has been in place for years, so all hotel or lodging operators are charging the· same percentage to their guests -- and will NOT otherwise increase your property or homeowner taxes whatsoever.

For factual information about Measure "O", visit

Michael H. Wilson, Mayor of Indio
Jerry Tack, Boardmember, Indio Chamber of Commerce
Jose Ibarra, Indio Police Officers Association
Joan Dzuro, Retiree and Indio Taxpayer
Joanne Gilbert, Youth Advocate

(No arguments against were submitted)

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