Candidate for
Member, City Council; City of Sierra Madre

Mayor Enid Joffe is a leader who listens.

Mayor Enid Joffe gets results.

During her term as Mayor,the City of Sierra Madre
--brought the City and the Police Officers' Association back to the bargaining table and negotiated the first 3 year agreement in a decade
--inaugurated paramedic service for the first time in our city's history
--Created many new avenues for communication with residents including the monthly Walk with the Mayor a local newspaper column and a personal Mayor, "Mayor-mobile" phone number. She is an active participant and volunteer at community events such as the Wistaria Festival and the annual Friends of the Library fundraiser.
--completed the city's first senior housing apartment complex--a private development with city backing
--Hired a Senior Coordinator to meet the needs of our aging population
--Appointed a citizens' Ad Hoc Finance Committee to carefully evaluate the city's budget and recommend actions to fund public safety and other essential services.
--Won the All America City Award recognizing our citizen involvement and volunteerism

Mayor Enid Joffe stands for:

Preserving our small town character--Sierra Madre is a tightly-knit community in the middle of a densely populated urban county. We need to preserve our small town character and scale, our architectural heritage, and our culture of active citizen involvement.

Environmental protection--Enid is an environmentalist who owns a solar energy business and drives a zero emission electric RAV4 EV. She was the founding Chair of the Energy, Environment and Natural Resources Committee of the regional Council of Governments.

Fiscal Responsibility--Costs outside of our control (such as the State's Public Employee Retirement System assessment) are rising faster than city revenues which come primarily from our small share (around 18%) of property tax revenue. Enid believes that the City Council and the community must decide reach consensus on how to pay the costs of maintaining independent city services such as our own police department and public library.

Financial Accountability--When the City Council learned that City financial audits had not been completed and state reports had not been filed in a timely manner, Enid voted for decisive action to correct the problems in the City's Finance Department. All reports are now being properly filed and the overdue audits are nearly complete. Responsible development--Enid believes that we while we cannot avoid all development such as the 1 Carter and Stonehouse projects we should control it with a tough Hillside Management Ordinance and rigorous enforcement of conditions of approval.

Why vote for promises, when you can vote for results. RE-ELECT ENID JOFFE APRIL 8th