Candidate for
Council Member; City of San Bruno

STEPHEN A. PIERALDI MOBILE: 650-352-6009 steve@pieraldi.org

EXECUTIVE PROFILE Leadership of Advanced Technology Companies Start-Up & High-Growth management in US & International Markets

I am a versatile executive offering 15+ years of senior management experience in leading organizations. I bring a deep understanding in building new markets worldwide. Delivering consistently strong business performance, revenue, market and profit based results. I combine a natural aptitude in sales, marketing and business development with expert technology qualifications, and am recognized for developing business plans and building best-in-class infrastructures to meet diverse organizational and market challenges.

I have proven success in achieving full buy-in to support new initiatives and internal change and am consistently able to build consensus driving cooperative relationships with staffs, senior executive teams and Board Members. I am equally successful in developing and nurturing positive working relationships with investors and business partners critical to start-up, growth, expansion and profitability; keen decision-making, negotiation, transaction and deal making skills. Characterized as a catalyst for change, talented strategist and exceptional communicaton.

I am a top-performer in team building and leadership across broad functional disciplines.

PROFSSIONAL SKILLS PROFILE Strategic Planning + Tactical Execution + P&L + Budgeting + Technology Infrastructure + Research & Development Business Alliances & Partnerships +M&A Experience +IPO Preparation/Transactions - Market Positioning + New Business Development + Presentations + Negotiations

TECHNOLOGY QUALIFICATIONS Hardware: Sun, Intel and Mac. Other server class level units. Strong Networking skills Software: AutoCAD, XML-Java, MS products, OO development, Mac, Windows, Unix

PROFESSIONAL EXPERIENCE:

Gabriel Venture Partners Current* Gabriel Venture Partners is a top tier venture capitol Firm. Operational responsibilities include Investment Review and Sourcing, CIO/CTO functions and consulting to Business Development as need to portfolio companies.

Emblem Systems, Inc., Mountain View, CA June 2000 to December 2001 CHIEF INFORMATION OFFICER / VICE PRESIDENT, BUSINESS DEVELOPMENT Emblem Systems developed an IT infrastructure for knowledge management and electronic publishing tools. This solution was designed for markets nationwide via Internet portals. The team was comprised of a 65-person cross-functional team. The team was comprised of engineers, publishing and research/development personnel. This department operated on a $5-15 million budget with discreet P&L responsibility. Created opportunity in business development based on this new technology. * * * * *

Created value proposition for technology/licensing. Secured $18 million direct funding and $500,000 in license fees.
Pioneered successful transition from a relational technology-based paradigm to true object management.
Incorporated Java, XML and OODBMS systems to design/introduce a leading-edge data management system and utilized PHP, MySQL and several others systems to establish optimal prototypes. Reduced development costs by $2 million and dramatically expedited the "time to market" process.
Identified business partners and structured/negotiated alliances to facilitate business development efforts. Provided assistance with daily business operations and partnered with CEO / Chairman of the Board to architect a formal business strategy. Recognized for creating the tactical development plans to sustain industry downturns.
Refined existing electronic publishing model to establish framework for long-term growth in the caregiver market.

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Neoforma, Inc., Santa Clara, CA 1997 to 2000 VICE PRESIDENT FOUNDING EXECUTIVE, BUSINESS DEVELOPMENT & INTERNATIONAL SALES Recruited by founders of this start-up technology venture, I was tasked to create healthcare supply chain solutions. Our mandate was to accelerate growth, expansion and diversification to position the company for an IPO. My focus was on strategic planning, Research and Development and core Network technology. Reported to the CEO and members of the Board * * * * * * * * * * * *

Helped launch company IPO.
Created business model to transition market perception and broaden market reach/penetration. Converted from a CD-ROM-based framework and established the company as a global Internet-based B2B provider.
Developed and implemented business plans and sought new funding to energize company. Raised $5 million in seed round financing and a raised a total of $50 million in pre-IPO funds.
Identified, structured and leveraged industry partnerships and investment relationships. Secured agreements with WebMD, General Electric, Novation and others.
Closed long-term business contracts with SAP, Peoplesoft, Commerceone, I2, Viant and others.
Advised CEO and Board Directors across a wide range of strategic and business planning and corporate development activities. Served as a key player in major merger and acquisition deals and expanded into international markets.
Built company from five to 350 employees and positioned it for successful IPO.

Image Enhancement Systems, Hayward, CA 1994 to 1997 VICE PRESIDENT, INTERNATIONAL SALES Recruited to this 35-employee medical imaging technology provider to launch create new imaging technologies. My territory covered the world. The largest accounts were in Japan and Germany. Sales in these markets provided a strong financial leadership for the company. Identified, developed and nurtured OEM relationships. Managed a twenty-person cross-functional team.

Built sales from $1 million to $4 million in just three years.
Planned and executed an international business strategy for the IES product line that captured OEM opportunities. Represented 60% of the company's total sales revenues and positioned Image Enhancement Systems as a key player within the competitive graphic enhancement program market.
Created a strong and sustainable $2.5 million revenue stream through securing OEM agreements for residual licensing and services.
Led due diligence for several acquisitions of franchise clinics to expand penetration in the MRI market.
Executed ISO 9000 initiative and consistently achieved/maintained GMP standards for quality.

Siemens Medical Systems Erlanger, Germany 1989 to 1994 SENIOR DIRECTOR LOGISTICS, PLANNING, STRATEGY Designed and managed clinical construction projects throughout the Western region. Planned, developed and managed selling programs based on construction development. Serving as Lead FDA and Seismic Compliance Officer for the complete product line worldwide, and as Radiation Technician and Digital Networking Designer for custom medical procedures.

• Expedited the time-to-market cycle and improved gross margins 4% through pioneering sales process tools.
• Achieved cost savings to more effectively meet field requirements through championing a complex reengineering of product manufacturing processes based on real world construction ideas
• Initiated the relocation and consolidation of the Germany-based Seismic Department to a new facility in San Francisco.
• Created high profile, service-based communications, follow-up and relationship management programs to improve future sales opportunities.