Ficsal Responsiblity

By John J. Cullum

• Our city needs to be fiscally responsible

• Increase Revenues and Reserves

• I have the experience and the expertise to keep the city on target financially

• I am an Accountant by trade and have spent much of my 16 years with the Southern California Gas Company performing financial and accounting functions. I currently have oversight and reporting responsibilities for a $40 million budget, compared to the City of Placentia, whose entire budget for 2001 was $26 million. I am focused on finding ways to increase revenues for the city, while at the same time keeping money in your pockets.

• Revitalization and Business Growth are key to increasing revenues.

• Increased Sales Tax Revenue will play a crucial
role
• Keeping Utility User Tax down